Cerda is prof. at the College of Business Administration, Univ. de Talca, Talca, Chile. He obtained his PhD (1991), MSc (1989), and MBA (1991) at Oregon State Univ., USA. At the Univ. de Talca, he is dean of Faculty of Economic & Business Administration and served as director of the Entrepreneurial Development Center. He was also head of the Department of Economics and director of the Center of Resource Economics and Master Degree Program on Environmental and Resource Economics at the Univ. de Concepción, Chile. He is the leading environmental and resource economist in Latin America. His work on the theory and practice of valuation of environmental and econometrics is world class. He has also been instrumental in building capacity in environmental economics in Latin America and was president of the Latin American and the Caribbean Assoc. of Environmental and Natural Resources Economics (2007-09).